ÐÇ¿Õ´«Ã½

Skip to main content

Adidas to release second batch of Yeezy sneakers after breakup with Ye

Yeezy shoes made by Adidas are displayed at Laced Up, a sneaker resale store, in Paramus, N.J., on Oct. 25, 2022. Adidas is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West, as the shoemaker seeks to unload the unsold shoes while donating to groups fighting antisemitism. The online sale, to start Wednesday Aug. 2, 2023 through the Confirmed app, Adidas app and adidas.com, follows an earlier batch of sales in May. (AP Photo/Seth Wenig, File) Yeezy shoes made by Adidas are displayed at Laced Up, a sneaker resale store, in Paramus, N.J., on Oct. 25, 2022. Adidas is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West, as the shoemaker seeks to unload the unsold shoes while donating to groups fighting antisemitism. The online sale, to start Wednesday Aug. 2, 2023 through the Confirmed app, Adidas app and adidas.com, follows an earlier batch of sales in May. (AP Photo/Seth Wenig, File)
Share
FRANKFURT, Germany -

Adidas said Friday that it is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West, as the German sportswear brand seeks to unload the unsold shoes while donating to groups fighting antisemitism.

The online sale, to start Wednesday through Adidas smartphone apps and its website, follows an earlier set of sales in May. Models that will be available include the Yeezy Boost 350 V2, 500, and 700 as well as the Yeezy Slide and Foam RNR.

The company cut ties with Ye in October after he made antisemitic and other offensive remarks online and in interviews. That left Adidas holding 1.2 billion euros (US$1.3 billion) worth of unsold Yeezys and searching for a responsible way to dispose of them..

Adidas CEO Bjorn Gulden said in May that selling the popular sneakers and donating some of the profits was the best solution to deal with the unsold inventory and make a difference. He said the company spoke with nongovernmental organizations and groups that were harmed by Ye's comments and actions.

Part of the profits from the sales of the Yeezy shoes will go to the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, run by social justice advocate Philonise Floyd, the brother of George Floyd.

Shoes sold directly by Adidas in North America will include blue square pins established by Robert Kraft's Foundation to Combat Anti-Semitism as a symbol of solidarity in rejecting antisemitism, the company said.

The Anti-Defamation League calls the sale "a thoughtful and caring resolution" for the unsold merchandise and that "any attempt to turn the consequences of (Ye's) actions into something that ultimately benefits society and the people he has hurt is most welcome."

Adidas declined to give details on numbers of shoes that would be released for sale and how much of the proceeds would be donated. Asked if Ye would receive royalties from the sales, the company would only say that "we will honour our contractual obligations and enforce our rights but will not share any more details."

The company said Monday that the first sale of Yeezy shoes helped its preliminary second-quarter financial results and contributed to it raising its outlook for the year -- from a high single-digit decline in revenue to a mid-single-digit decline.

That would still amount to an operating loss of 450 million euros (more than US$494 million) this year, instead of a loss of 700 million euros.

Adidas, which reports its earnings for the first half of the year on Thursday, said it expected future Yeezy sales to further boost its results.

CTVNews.ca ÐÇ¿Õ´«Ã½

The province's public security minister said he was "shocked" Thursday amid reports that a body believed to be that of a 14-year-old boy was found this week near a Hells Angels hideout near Quebec City.

Since she was a young girl growing up in Vancouver, Ginny Lam says her mom Yat Hei Law made it very clear she favoured her son William, because he was her male heir.

An Ontario man says it is 'unfair' to pay a $1,500 insurance surcharge because his four-year-old SUV is at a higher risk of being stolen.

The Montreal couple from Mexico and their three children facing deportation have received a temporary residence permit.

Local Spotlight

They say a dog is a man’s best friend. In the case of Darren Cropper, from Bonfield, Ont., his three-year-old Siberian husky and golden retriever mix named Bear literally saved his life.

A growing group of brides and wedding photographers from across the province say they have been taken for tens of thousands of dollars by a Barrie, Ont. wedding photographer.

Paleontologists from the Royal B.C. Museum have uncovered "a trove of extraordinary fossils" high in the mountains of northern B.C., the museum announced Thursday.

The search for a missing ancient 28-year-old chocolate donkey ended with a tragic discovery Wednesday.

The Royal Canadian Mounted Police is celebrating an important milestone in the organization's history: 50 years since the first women joined the force.

It's been a whirlwind of joyful events for a northern Ontario couple who just welcomed a baby into their family and won the $70 million Lotto Max jackpot last month.

A Good Samaritan in New Brunswick has replaced a man's stolen bottle cart so he can continue to collect cans and bottles in his Moncton neighbourhood.

David Krumholtz, known for roles like Bernard the Elf in The Santa Clause and physicist Isidor Rabi in Oppenheimer, has spent the latter part of his summer filming horror flick Altar in Winnipeg. He says Winnipeg is the most movie-savvy town he's ever been in.

Edmontonians can count themselves lucky to ever see one tiger salamander, let alone the thousands one local woman says recently descended on her childhood home.

Stay Connected