ÐÇ¿Õ´«Ã½

Skip to main content

Musk aims to ease concerns in address to Twitter workers

Share

In an unusual move for what's been an unusual takeover bid for Twitter by the world's richest man, Tesla CEO Elon Musk met virtually with the social platform's employees Thursday, even though his US$44 billion offer has not yet been completed.

“Trust is as trust does. I tend to be extremely literal in what I say...One does not to read between the lines. One can simply read the lines,†Musk said in the meeting, according to a , Twitter's global head of brand experiences and engagement.

Weinstein did not immediately respond to a message for further comment and she subsequently deleted all her tweets about the meeting. Twitter declined to comment.

Musk, according to multiplenews reports, also addressed possible layoffs at the company, saying that, right now, “costs exceed revenue. That's not a great situation.â€

He also touched on growth, saying he'd like to see Twitter reach a billion users - roughly four times its current user base ) and anonymity, where he earlier created a stir when he said he wants to “verify all humans†on the service. At the meeting, he clarified that this does not mean he wants to have everyone on Twitter use their real names, like on Facebook, since pseudonyms can allow people to express their political views freely, according to The New York Times.

Twitter CEO Parag Agrawal announced the all-hands meeting to employees in an email on Monday, saying they'd be able to submit questions in advance.

The meeting is a “clear step in the right direction towards the chances of a deal happening and a smart strategic move as Twitter employees have been left in the dark over the past few months and have many questions during this volatile period of uncertainty,†said Wedbush analyst Daniel Ives.

One of Musk's key points at the meeting, which started a little after 9 a.m. Pacific time, was to make Twitter “so compelling that you can't live without it,†Weinstein tweeted. Musk, who has more than 98 million followers on Twitter and its one of the platform's most prolific users, also said that while some people “use their hair to express themselves, I use Twitter,†according to Weinstein.

Musk, according to multiple reports, also praised Chinese apps such as TikTok, which he said is good at keeping people engaged and not being “boring,†and WeChat, which he said could be a good model for what Twitter could be.

“Transforming Twitter into a WeChat-like super app would be a massive undertaking for Musk,†said Jasmine Enberg, principal analyst at Insider Intelligence. “Changing consumer behavior is hard - something that Meta (then Facebook) quickly discovered during its own super app ambitions.â€

While Musk, through Tesla. already has ties to China, Enberg noted that the “media landscape, perceptions of privacy, and shopping behaviors are markedly different in China than in the Western world, and Musk would not only have to overcome the hurdle of convincing consumers to change how they behave online, but also that Twitter is the place to do it.â€

Musk reached a deal to acquire Twitter in April, but he has clashed with the company repeatedly since then over the number of bots, or fake accounts, that exist on the social media platform. Musk said he was putting the deal on hold on May 13, although it seems unlikely that he can do that on his own. Musk said he needed more data from the company about those bot accounts, despite the fact hat Twitter has reported its bot estimates - and its admission that they may be too low - to investors for years.

Twitter employees could have other reasons to be nervous about Musk's impending takeover. The irascible billionaire has levied a barrage of criticism at the company, from its moderation and safety policies, which he terms a threat to “free speech,†to its anonymous user accounts, which he would like to eliminate, to its ban of former President Donald Trump, which he has pledged to reverse.

“If there are 2 sides to an issue it's important to represent multiple opinions. Most issues in the world are complex,†Weinstein quoted Musk as saying.

Harry Kraemer, a former CEO Baxter International and professor at Northwestern University's Kellogg School of Management, pointed out that the deal is “not a guarantee until it is done†and there are still plenty of steps left in the process before the purchase can be completed.

“In my experience it is very unusual and almost bizarre for someone who has not purchased the company to speak to current employees of the company he is looking to purchase,†Kraemer said.

Musk has also targeted Twitter's work-from home policy, having once called for the company's headquarters to be turned into a “homeless shelter†because, he said, so few employees actually worked there. The comment also served as a thinly veiled jab at San Francisco, which has a large homeless population. He said during Thursday's meeting that he strongly favors working in person, according to Weinstein.

It's not clear if this week's meeting means that the two sides have come closer together on resolving their issues. Shares of Twitter have been trading well below the $54.20 per share that Musk has agreed to pay amid Wall Street doubts that the deal will be consummated.

CTVNews.ca ÐÇ¿Õ´«Ã½

Since she was a young girl growing up in Vancouver, Ginny Lam says her mom Yat Hei Law made it very clear she favoured her son William, because he was her male heir.

The province's public security minister said he was "shocked" Thursday amid reports that a body believed to be that of a 14-year-old boy was found this week near a Hells Angels hideout near Quebec City.

An Ontario man says it is 'unfair' to pay a $1,500 insurance surcharge because his four-year-old SUV is at a higher risk of being stolen.

Emergency crews in northern Ontario found the bodies of four people inside a home where a fire broke out Thursday night.

Local Spotlight

They say a dog is a man’s best friend. In the case of Darren Cropper, from Bonfield, Ont., his three-year-old Siberian husky and golden retriever mix named Bear literally saved his life.

A growing group of brides and wedding photographers from across the province say they have been taken for tens of thousands of dollars by a Barrie, Ont. wedding photographer.

Paleontologists from the Royal B.C. Museum have uncovered "a trove of extraordinary fossils" high in the mountains of northern B.C., the museum announced Thursday.

The search for a missing ancient 28-year-old chocolate donkey ended with a tragic discovery Wednesday.

The Royal Canadian Mounted Police is celebrating an important milestone in the organization's history: 50 years since the first women joined the force.

It's been a whirlwind of joyful events for a northern Ontario couple who just welcomed a baby into their family and won the $70 million Lotto Max jackpot last month.

A Good Samaritan in New Brunswick has replaced a man's stolen bottle cart so he can continue to collect cans and bottles in his Moncton neighbourhood.

David Krumholtz, known for roles like Bernard the Elf in The Santa Clause and physicist Isidor Rabi in Oppenheimer, has spent the latter part of his summer filming horror flick Altar in Winnipeg. He says Winnipeg is the most movie-savvy town he's ever been in.

Edmontonians can count themselves lucky to ever see one tiger salamander, let alone the thousands one local woman says recently descended on her childhood home.

Stay Connected