ÐÇ¿Õ´«Ã½

Skip to main content

Shake Shack to come to Canada in 2024 with first location set for Toronto

Share
TORONTO -

Canadians with a hankering for Shake Shack's juicy burgers and hand-spun milkshakes soon won't have to cross the border to satisfy their cravings.

Toronto-based private investment firms Osmington Inc. and Harlo Entertainment Inc. announced plans Wednesday to bring the U.S. fast food giant to Canada.

Shake Shack's Canadian debut will begin with a flagship location in Toronto set to open in 2024, the companies said, with plans for 35 locations across the country by 2035.

The New York-based fast food brand that started out of a hotdog cart in Madison Square Park in 2001 and now has 440 locations worldwide has been eyeing Canada for "quite some time," said the company's chief global licensing officer, Michael Kark, in a statement.

He promised the Canadian locations will feature a mix of Shake Shack classics including its burgers, chicken sandwiches, crinkle-cut fries, frozen custard, beer and wine, along with "bespoke Canada-exclusive items."

An Osmington spokesperson would not say what Canadian items the brand has planned for its menu, what site in Toronto it will open its first location at or what other provinces Shake Shack plans to move into.

Lisa Hutcheson, a retail strategist with J.C. Williams Group, said the announcement was stirring up "excitement" Wednesday because Shake Shack already has brand recognition in Canada.

Many Canadians have travelled to international locations and others visited a one-day pop-up the company held in 2017 at the now defunct Momofuku Daish in Toronto.

Hutcheson feels fans of the fast-food joint will be looking for Canadian Shake Shack locations to mirror their international counterparts rather than cater to Canadian palettes with revamped menus.

"People have an expectation and they don't want to be disappointed if it comes here and it doesn't translate that way," she said. "They want it to be the same experience."

That experience will be in the hands of Osmington and Harlo, who Kark has called "exceptional" partners for the company's expansion.

Osmington, which is owned and controlled by Thomson Reuters chairman David Thomson, was involved with the Atlanta Thrashers' relocation to Winnipeg and the retail redevelopment of Toronto's Union Station, while Harlo is behind restaurants such as Mimi Chinese, Kasa Moto and Planta.

"Shake Shack has long been a brand that we admire," said Lawrence Zucker, chief executive of Osmington, in a statement.

"Their emphasis on community building, enlightened hospitality and exceptional food quality aligns with our values and we are thrilled to be bringing them to Canada."

Shake Shack's long-awaited entrance into the Canadian market comes amid a wave of U.S. fast food brands expanding to Canada over the last decade.

Five Guys, Carl's Jr., Wahlburgers and Blaze Pizza all flocked to Canada before Chick-fil-A and Dave's Hot Chicken headed north in recent years.

The newest entrants leaned heavily on chicken, a category that has increased in popularity as some consumers become more health-conscious and shift their diets away from red meat.

Chicken sandwiches were included in 7.3 per cent of all restaurant orders in Canada in 2020, data released by research firm NPD Group found. That amounted to 386.4 million servings.

Some 17.6 million BBQ chicken sandwiches were ordered in Canada in 2020, up 40 per cent from the year before, while 228 million breaded chicken sandwiches were gobbled up, down three per cent from the year before.

However, burgers, the star of Shake Shack's menu, still reign supreme. They were included in 9.6 per cent of all Canadian restaurant orders in 2020, which translated to 739.3 million servings of burgers.

Canadian companies have coped with the onslaught of American counterparts by expanding their own fast-food offerings. Several added chicken sandwiches and all-day breakfast menus, while Tim Hortons partnered with pop superstar Justin Bieber to launch three new Timbit flavours -- called Timbiebs -- and experimented with flatbread pizza.

But drawing in customers has become even more challenging after inflation reached a near 40-year high last year, making the cost of dining out harder for consumers to stomach.

Statistics Canada's latest data shows the price of food purchased from fast food and takeout restaurants in February was up 8.6 per cent compared with a year ago.

Visits to fast food joints in Canada were up nine per cent in 2022, just shy of the 11 per cent gain they saw in 2021, NPD Group research shows.

This report by The Canadian Press was first published March 22, 2023.

CTVNews.ca ÐÇ¿Õ´«Ã½

Since she was a young girl growing up in Vancouver, Ginny Lam says her mom Yat Hei Law made it very clear she favoured her son William, because he was her male heir.

The province's public security minister said he was "shocked" Thursday amid reports that a body believed to be that of a 14-year-old boy was found this week near a Hells Angels hideout near Quebec City.

An Ontario man says it is 'unfair' to pay a $1,500 insurance surcharge because his four-year-old SUV is at a higher risk of being stolen.

Local Spotlight

They say a dog is a man’s best friend. In the case of Darren Cropper, from Bonfield, Ont., his three-year-old Siberian husky and golden retriever mix named Bear literally saved his life.

Paleontologists from the Royal B.C. Museum have uncovered "a trove of extraordinary fossils" high in the mountains of northern B.C., the museum announced Thursday.

The search for a missing ancient 28-year-old chocolate donkey ended with a tragic discovery Wednesday.

The Royal Canadian Mounted Police is celebrating an important milestone in the organization's history: 50 years since the first women joined the force.

It's been a whirlwind of joyful events for a northern Ontario couple who just welcomed a baby into their family and won the $70 million Lotto Max jackpot last month.

A Good Samaritan in New Brunswick has replaced a man's stolen bottle cart so he can continue to collect cans and bottles in his Moncton neighbourhood.

David Krumholtz, known for roles like Bernard the Elf in The Santa Clause and physicist Isidor Rabi in Oppenheimer, has spent the latter part of his summer filming horror flick Altar in Winnipeg. He says Winnipeg is the most movie-savvy town he's ever been in.

Edmontonians can count themselves lucky to ever see one tiger salamander, let alone the thousands one local woman says recently descended on her childhood home.

A daytrip to the backcountry turned into a frightening experience for a Vancouver couple this weekend.

Stay Connected