TORONTO -- One million dollars鈥� worth of Bell Media TV, radio and digital ads will be awarded to a brand with new advertising campaigns 鈥渢hat highlight Indigenous communities with a clear message of diversity and inclusion.鈥�
The inaugural is open to brands from around the world who wish to showcase new 鈥済round-breaking work that celebrates diversity through advertising.鈥�
The IDEA competition from the Institute of Communication Agencies, in partnership with Bell Media, which owns CTV News, .
Agencies must also show they鈥檙e committed to diversity and their entry campaigns 鈥渕ust show how diverse producers, directors, writers, and crew contribute significantly to the campaign beyond on-camera talent,鈥� according to a press release.
鈥淥ur goal is to get more diverse representation in advertising campaigns, while encouraging diversity and inclusivity in the creative process,鈥� Justin Stockman, Vice-President, Brand Partnerships, Bell Media.
The closing date for IDEA competition entries is April 23, with the winner being announced on June 11 during National Indigenous History Month.
