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TORONTO -- Health experts are calling for tighter alcohol regulations amid a worrying rise in alcohol-related short and long-term harm, especially among women.

The Centre for Addiction and Mental Health (CAMH), Canada鈥檚 largest teaching hospital of its kind, issued a  on Monday outlining the changing trends that show how easier access to alcohol, along with targeted advertising, is both narrowing the gap between men and women who drink, and increasing the overall negative health ramifications.

"We always think of alcohol as an individual choice, and really a lot of what鈥檚 in the framework is showing that there are a lot of societal influences on alcohol like marketing, and that it鈥檚 important to think about all of those factors," said CAMH Chief of Addictions Dr. Leslie Buckley.

Women are at particular risk from drinking, Dr. Buckley says, not only because of differences in size and weight. Even at the same weight, the blood-alcohol level from drinking will be higher in women, for example. More importantly, because women process alcohol differently than men, women develop alcohol-related diseases faster than men.

"Most of the data is really focused on the general population. This whole lens that we鈥檙e taking -- the gender lens -- is really interesting in that it might push us to look more specifically at women and men differently," said Buckley.

In addition, research consistently shows a strong correlation between . CAMH pointed to research that found that some 59 per cent of women in university had experienced sexual assault, with at least half of the situations involved drinking by the perpetrator, the victim, or both.

"Attention needs to be paid to developing policies to improve how alcohol-related sexual aggression is prevented and managed, and to change social norms about the acceptability of these behaviours," said Buckley.

CAMH鈥檚 own research showed that at least 50 per cent of young women , including sexual harassment or unwanted sexual touching, in a single evening out at a bar or club.

Advertising geared towards women has also evolved over the last two decades, with some experts calling it the 鈥減inking鈥� of the alcohol industry - using brand names, logos, and designs that appeal more to women.

Women represent a growth area for the industry, said Buckley, and more work is needed to highlight the problem of alcohol advertising targeted at women.

The report also detailed the billion dollar financial burden on the healthcare and penal system as a result of the harmful consequences.

Alcohol is the cause of death for nearly 15,000 deaths in Canada every year, according to a report by the Canadian Centre for Substance Use and Addiction, and the  says more people are hospitalized for conditions entirely due to alcohol than for heart attacks.

That trend has accelerated at an 鈥渁larming鈥� rate especially among women and young adults, according to an  in July by the Canadian Medical Association Journal that tracked data over a 14-year period involving more than 15 million people in Ontario.

Meanwhile, research has also shown that tighter regulatory controls around price, availability, and marketing of alcoholic beverages (including sponsorships), as well as a higher alcohol tax, are to mitigate the dangers around drinking.

But regulation around alcohol has gradually loosened over the last two decades instead, and has in fact accelerated in the last five years. Early evidence shows that the more recent expansions have already resulted in more hospitalizations, according to the 2019 study.

in according to the CAMH report, including anxiety, depression and memory problems. Liver diseases, brain damage, stroke, heart disease, high blood pressure, stomach ulcers are just some of the major long-term damage caused by excessive drinking.

The International Agency for Research on Cancer also , with studies showing that even moderate drinking can increase the risk for certain types of cancer. The CAMH report noted that newer studies have shown that the benefits of alcohol .

The CAMH framework also cited international research that showed  resulted in more locations selling alcohol per capita (stores and drinking establishments), cheaper prices, longer sale hours, fewer ID checks - factors that are strongly linked to more excessive drinking, hospitalizations, deaths, impaired driving (causing injuries and death), assaults, and accidents. Provincial and national studies in Canada back up these findings.

With the Ontario government on track to sell alcohol in convenience stores, CAMH is recommending giving municipalities the capacity to opt out, similar to what it did cannabis retail stores.

"There is strong evidence to suggest that if implemented, this will lead to an increase in consumption and harm," the report said.

The last time CAMH issued its alcohol policy framework was in 2013.

"Our role is to provide information for decision makers like politicians to help them understand what鈥檚 happening on the ground in terms of number and provide ideas and recommendations," said Buckley.

CAMH鈥檚 recommendations include:

• A moratorium on privatization
• Increasing pricing minimums and eventually closing related loopholes
• Maintaining or increasing the price of alcohol, and automatically adjusted for inflation
• Limit sale hours and per-capita store density
• Implement advertising restrictions, including quantity, placement, product labelling and packaging
• Lower the blood alcohol limit to 0.05 per cent
• Better access to treatment and programs, etc.
• Work/partner with licenced establishments, such as bars and clubs, to educate and enforce procedures that would reduce the risk of violence and sexual assault
• Have the province invest more money in education, prevention, treatment, monitoring, and research, using for example, a percentage derived from alcohol sales

Correction: An earlier version of this story attributed data on alcohol-related deaths to the Canadian Institute for Health Information, but the information came from the Canadian Centre for Substance Use and Addiction.