One of the world鈥檚 most famous ice cream brands has issued a rallying cry for the legalization of edibles by promising to develop a CBD-infused ice cream.
Ben & Jerry鈥檚, known the world over for flavours like 鈥淗alf Baked,鈥� that it hopes its next hit flavour will include cannabidiol, providing the U.S. Food and Drug Administration (FDA) legalizes cannabinoid-infused food and beverages.
鈥淲e鈥檙e doing this for our fans,鈥� said Ben & Jerry鈥檚 CEO Matthew McCarthy in a statement.
鈥淲e鈥檝e listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they鈥檙e looking for in a Ben & Jerry鈥檚 way.鈥�
The timing of Ben & Jerry鈥檚 announcement is no coincidence. The company unveiled its pitch the day before the FDA held a on the legalization of CBD-infused foods and beverages, and submitted a comment in support of legalization.
The company also asked its fans to support their endeavor by contacting the FDA in support of legalization during their public consultation, which runs until July 2.
鈥淲e want to use sustainably-sourced CBD from our home state of Vermont. After all, values-led sourcing is an important part of our process when we churn up new ice cream innovations,鈥� the company said.
But Canadians also shouldn鈥檛 expect to get their CBD fix in the ice cream isle any time soon.
Health Canada also held a surrounding the legalization of edibles, garnering over 7,000 responses from Canadians, industry representatives, and public health officials. But the official rules about the legal sale of cannabis-infused goods aren鈥檛 set to be released until Oct. 17, 2019.
But experts say the process of manufacturing edibles will present many obstacles, including separate manufacturing facilities, further delaying these types of products from making it to store shelves.
