TORONTO -- Burger King U.K. has marked the launch of its first plant-based burger, dubbed the 鈥淩ebel Whopper,鈥 but it鈥檚 unsuitable for vegans 鈥 as it鈥檚 cooked on the same surface as their meat burgers.

On their , Burger King U.K. remarked that 鈥渨hilst the patty itself is completely plant-based鈥 the Rebel Whopper is cooked on the same broiler as their beef, which is why they do not label the burger as vegan or vegetarian.

Other Twitter users were quick to point out that the Whopper traditionally comes with mayonnaise, another non-vegan product with eggs and dairy 鈥 to which the restaurant that 鈥渃ustomers can of course have it their way and ask for theirs without mayo.鈥

The fast food chain said that their new Whopper is aimed at those who want to cut meat consumption, and for 鈥渇lexitarians,鈥 .

The burger was also panned widely on social media, with both Facebook and Twitter users remarking that the chain was 鈥渏umping on a bandwagon鈥 and failed to deliver 鈥渁ctual vegan products鈥 which other companies have managed to do.