A career in music isnât in Ben Affleckâs future, but at least his go-to drink at his favourite coffee chain â Dunkinâ â is getting easier to order.
Beginning Monday, Dunkinâ is launching the âDunKings Menu,â a limited-time selection of food and drinks named after Affleckâs with his own musical talents (or lack thereof) in a Super Bowl ad on Sunday.
Limited-time offerings at quick-serve restaurant chains can help temporarily boost profit and sales by persuading customers to try the brandâs new items â and perhaps find some new loyal customers along the way.
Last yearâs Super Bowl ad for Dunkinâ, which also starred Affleck, helped sell more donuts the following day âthan any other day in their history,â a person close to the campaign told CNN last week. Affleck was paid close to US$10 million dollars for last yearâs Dunkinâ commercial, according to three sources with knowledge of the partnership.
Dunkinâ, a privately held brand, doesnât publicly disclose numbers, but other fast food chains have found success with celebrity-backed menus. McDonaldâs catapulted sales with a Travis Scott menu in 2020, with rivals copying the idea soon after.
The âDunKings Menuâ includes Affleckâs favourite iced coffee, a drink that includes cream, a sweet cold foam topping and a dusting of cinnamon sugar.
Also included is the âDunKings Munchkin skewer,â which includes three assorted donut holes on a skewer that, âlike the olive in a martini, offers a playful bite to every sip,â Dunkinâ said in a press release.
The recent Dunkinâ ad also starred Affleckâs buddy Matt Damon and former New England Patriots quarterback Tom Brady, who are also deeply associated with Boston where Dunkinâ got its start. The trio performed for Lopez, rapper Jack Harlow and Fat Joe â much to their horror â and got rejected from the recording studio.
The DunKings can âfind solace in their setback with the anticipation of finally earning a spot on the Dunkinâ menu,â the chain said in the release. âThis ambition leads to the creation of a drink and donut duo as whimsical as their distinctive tracksuits â a combination that captures the brandâs vibrant energy.â
Affleck first appeared in a Dunkinâ ad during last yearâs Super Bowl. The new spot marked the âlatest instalment in the âDunkinâ Cinematic Universe,ââ which began with a teaser for his new boy band during the Grammys two weeks ago.
A few other limited-time menu items are also dropping on Monday, exclusively through the Dunkinâ app, including a new egg sandwich on an everything-seasoned bagel, an iced coffee with hazelnut and whole milk and a new raspberry-flavoured iced tea.
The Dunkin-themed track suits seen in the ad are also going on sale Monday at noon ET