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    • Ottawa plans to teach non-racialized Canadians about systemic racism in new campaign

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    OTTAWA -

    The federal government plans to launch a national ad campaign aimed at making more white Canadians knowledgeable about systemic racism.

    Launching a public education and awareness campaign is part of the Liberal government's anti-racism strategy.

    That strategy says $3.3 million will be spent on a marketing effort.

    Details of what Canadian Heritage is looking for in such a campaign, set to launch later this year, are included in documents posted on the government's procurement website.

    The department says its target audience is “non-racialized Canadian middle-aged adults†- defined as between 30 and 44 years old - living in any rural or urban area.

    It specifically points out that includes adults living in places such as Hamilton, Thunder Bay and Quebec, considered to be “racism hot spots†because of the high volume of police-reported hate crimes.

    The department says the campaign's goal is to get more Canadians fighting systemic racism by making them aware of its impacts through marketing, social media and public engagement.

    “In this COVID-19 context, Canadians are face-to-face with a unique opportunity to reimagine the social contract in ways that place anti-racism, equity, reconciliation and human rights at the heart of the recovery process,†the documents read.

    The department cites how data shows that during the COVID-19 pandemic, Indigenous, Black, Asian, Muslim and Jewish communities faced more discrimination and hate crimes.

    The issue of systemic racism was brought to the forefront last May after the murder of George Floyd, a Black man in Minneapolis, by former police officer Derek Chauvin.

    His death sparked protests and rallies across Canada calling out racism in this country too.

    - With files from The Associated Press

    This report by The Canadian Press was first published July 7, 2021.

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    Canada

    • Advocates have identified the woman who died this week after being shot by police in Surrey, B.C., as a South American refugee who was raising a young daughter.

    • Three men were injured after trying to subdue a man armed with a knife during afternoon prayers at a Montreal-area mosque Friday afternoon.

    • Police have arrested an 18-year-old woman who allegedly stole a Porsche and then ran over its owner in an incident that was captured on video.

    • Provincial police investigating the death of a cat that was allegedly set on fire in Orillia earlier this week released surveillance video of a person of interest in the case.

    • The search for a missing six-year-old boy in Shamattawa is continuing Friday as RCMP hope recent tips can help lead to a happy conclusion.

    • The Métis Nation of Saskatchewan has pulled out of a national body representing Métis, citing problems with an Ontario group and throwing the future of the Métis National Council into question.

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    Sci-Tech

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    Business

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    • When Bernard Morissette got a call from Loto-Quebec on Sept. 18 and was asked if he was sitting down, he had no idea what was coming his way.

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    Paleontologists from the Royal B.C. Museum have uncovered "a trove of extraordinary fossils" high in the mountains of northern B.C., the museum announced Thursday.

    The search for a missing ancient 28-year-old chocolate donkey ended with a tragic discovery Wednesday.

    The Royal Canadian Mounted Police is celebrating an important milestone in the organization's history: 50 years since the first women joined the force.

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    • A fire that destroyed a historic bridge in Kamloops, B.C., is now being investigated as arson, local Mounties say.

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    • Environment Canada issued a frost advisory for Calgary late Friday afternoon.

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    • For years, the commute to Ottawa's west end was one of the biggest complaints for attending fans. But those who live in Kanata and in the immediate LeBreton area say the move would be a big change their respective neighbourhoods.

    • Ottawa police are investigating a shooting downtown Friday afternoon.

    • Three men were injured after trying to subdue a man armed with a knife during afternoon prayers at a Montreal-area mosque Friday afternoon.

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    • A man who asserted his right to work in French has won his case before the Tribunal, invoking the new provisions of the province's French-language law (Bill 96) to that effect.

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    • Mattea Roach among the Maritimers honoured with the King Charles III Coronation Medal Friday.

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