She looked and acted like every teenage boy鈥檚 fantasy. Beautiful, blonde, and sexually aggressive; profile photos showed her clad in a cropped top and tight jeans.

Her name was Ashley Matthews and her online identity claimed she was a 14-year-old girl from Whitby, Ont.

When this alluring teenager sent a Facebook friend request to 12-year-old Eric, he couldn鈥檛 believe his luck.

鈥淚 added her on Facebook because it said I had a mutual friend. And so being a teenage boy, she鈥檚 an attractive girl, all my friends have her and so I added her.鈥

Ashley was already mutual Facebook friends with other boys from Eric鈥檚 school so he trusted her. Almost immediately, Ashley wanted Eric to get on MSN, another online instant messaging service that allows real-time exchanges with both text and video, and to chat via webcam with her.

She was trying to convince him to do more than just continue chatting.

鈥淚t started off just like regular conversations. Like, 鈥楬ey, like what鈥檚 up? How are you?鈥 And then it just kind of slowly climbed the staircase. So it鈥檚 kind of 鈥極h, you鈥檙e cute and stuff. I like all your profile pictures. You look like a really hot guy and stuff.鈥 And then from there it went to MSN and 鈥極h, yeah, I bet you have abs. Take off your shirt.鈥

Eric never saw Ashley because, as he told W5, 鈥淚 went on but then her camera didn鈥檛 come on. And she said, 鈥極h, my little brother broke it.鈥欌

Eric, now 15, has never before spoken out about how easily he was convinced to trust a total stranger online. Along with his mother, Shea, they wanted to share their story with W5 but couldn鈥檛 due to a court-ordered publication ban.

With the family鈥檚 permission, W5 brought an application to the Ontario Superior Court of Justice to have that ban lifted. In a judgement issued August 21, 2013 Justice Gilmore lifted the publication ban, allowing both Eric and his mother to be identified and to speak about both the communications with Ashley Matthews and how they and eventually police discovered her real identity.

 Eric, 15, looks through photos with mother Shea

The real 'Ashley Matthews'

Eric鈥檚 mother, Shea, prides herself on the close relationship she has developed with her son. As he began communicating with Ashley Matthews, she could tell he was keeping something from her.

鈥淗e became quiet, reserved, definitely that he was thinking about something that he wasn't expressing to us.鈥

Her maternal instincts convinced her to check Eric鈥檚 Facebook and MSN accounts.

One evening, when Eric was out with friends, she went to his room and checked his laptop. Instantly, she believed that Ashley was not just another attractive teen girl.

鈥淭he picture of the girl seemed very posed and then when we looked deeper, there were no other personal photos and all of the friends that she had were young boys,鈥 Shea told W5鈥檚 Sandie Rinaldo. 鈥淚 thought it was some creepy old guy trying to talk to my son.鈥

And that 鈥渃reepy old guy鈥 posing as Ashley Matthews was already Facebook friends with thousands of young, 12- to 14-year-old boys.

Shea confronted her son.

At first, he became angry and was in complete denial.

鈥淗e was very uncomfortable. He didn't want to discuss it. As a mom I didn't want to discuss it. He just kept saying that you know, it was a conversation that he was having with someone and that everybody talks like that and that it wasn't any big deal.鈥

But as Shea showed him how Ashley Matthews鈥 profile seemed less like a real person and more suspicious, Eric was devastated

鈥淚 was kind of like, 鈥榃hat are you talking about? Like, I鈥檝e been talking to this girl for three days now. I鈥檓 pretty sure she鈥檚 real,鈥欌 he recalled.

鈥淎nd then I realized that I should have taken like an extra ten minutes to look at her profile.鈥

Shea worried about how many boys were being tricked into falling for 鈥淎shley Matthews鈥 and going down an even more dangerous path.

She contacted Durham Regional Police Det. Randy Norton, who investigates online predators. Norton confirmed her suspicions.

鈥淚 don鈥檛 think any teenage boy would have a problem with the profile picture that Ashley was presenting to them,鈥 said Norton of the sexy teen communicating with Eric.

鈥淚 looked at the profile and right away I knew it wasn鈥檛 a real profile.鈥

 Durham Regional Police Det. Randy Norton

Together, Norton, Shea and Eric embarked on a journey to expose and stop an online predator.

Norton鈥檚 first steps were critical. He had to find out who was hiding behind Ashley Matthew鈥檚 profile and he had to act fast before this individual switched their online identity.

With Eric鈥檚 permission, the detective took over the teen鈥檚 Facebook account and started chatting with Ashley Matthews.

鈥淭hese individuals are good at what they do. They know how to manipulate our kids and they do it every day. They research it, they live it,鈥 said Norton.

After a month of undercover work, Norton discovered 鈥淎shley Matthews鈥 was a 38-year-old elementary school teacher named Stephen Alexander Martin.

The Oshawa, Ont. resident had taught in Durham Region public schools since 1998.

Much to Eric鈥檚 and Shea鈥檚 shock, Martin was known to both of them. He had taught Eric at Sir William Stephenson School in Whitby, where he was also the school鈥檚 photographer.

When Eric found out he was devastated.

鈥淗e knew how teenagers acted. He knew how they talked. He knew how connected they were to social media,鈥 said Eric. 鈥淗e knew me as a person. It just became that much worse.鈥

Martin was charged with luring, invitation to sexual touching and child pornography offences. Court documents obtained by W5 reveal that after searching Martin鈥檚 house, police found 18 computer hard drives with about 9,500 pictures of child pornography and almost 2,000 movies.

Some of those digital files were of children as young as twelve, who Martin had convinced to strip and perform sex acts on camera.

In December 2011, Martin pleaded guilty to ten counts of Internet luring and possession of child pornography. He was sentenced to prison for two years less a day. He was also placed on the sex offender registry for 10 years, prohibited from being in any public place where children might gather during that time, and his teaching license was revoked.

Project 'P'

Detective Randy Norton was the right cop to investigate the Ashley Matthews case. He is part of an Ontario Provincial Police joint taskforce called 鈥淧roject P鈥 鈥 the 鈥淧鈥 stands for child pornography.

At his office at Durham Regional Police we watched him work, logging onto chat rooms while posing as a teen. Within minutes he鈥檚 being invited to chat and share pictures with what are obviously older men. But this isn鈥檛 an offence unless the online conversation crosses the line into a discussion about sex.

After a few minutes he鈥檚 chatting with one individual who鈥檚 offering to show his penis online. Another begins a conversation with Norton鈥檚 online persona, claims he鈥檚 fifteen and sends webcam photos of his privates.

鈥淭hey don鈥檛 necessarily cross the line right away. It could take months. Because you have to understand, these individuals are grooming. They鈥檙e trying to build a friendship with the child, build their trust and to get that child to trust them. To then, once they get that trust, that鈥檚 when they鈥檒l start crossing the line.鈥

According to Norton, many teens are too trusting online.

鈥淭hey鈥檙e fearless of it. They just don鈥檛 think it will happen to them. Once it goes from good to bad, they really don鈥檛 know what to do. Because they feel they鈥檙e so involved in it now. And their biggest fear is that 鈥業f mom and dad find out about this, I鈥檓 going to lose my computer. So I can鈥檛 tell them what has just happened to me online or what I had just seen.鈥欌

Norton stresses that parents must pay attention to where their children are going online and to keep lines of communication open, particularly as the number of online sites used by kids and predators keeps growing.

鈥淵ou know, there's Tiny Chat, Text Plus, What's App, Kick, Twitter, Keek, Tumbler, Omegle and other ones. These are the ones that the parents need to start looking to see if your kids are actually communicating on them.鈥

Private lives of teens openly online

To see how open kids are and how much of their lives are publicly available on the Internet, W5 visited a number of the most popular social sites. Producers found dozens of social media profiles that were completely open to review.

Many teens had no privacy settings at all and were often posting explicit photos, messages, personal phone numbers, class schedules and home addresses.

At one site they found 12- to 14-year-old girls posting bikini photos and so-called 鈥渟elfies,鈥 which are photos taken by themselves and posted online 鈥 in the hopes of being 鈥渓iked鈥.

When W5鈥檚 Sandie Rinaldo showed Norton what the program had been able to find, easily online, he was concerned about the number of 鈥渟elfies鈥 openly displayed. All too often, he said, these photos end up in the wrong hands.

鈥淭here鈥檚 not a case that I have yet investigated involving child exploitation images where the predator鈥檚 collection hasn鈥檛 had those selfie pictures, the mirror shot of the young girl in her underwear or bathing suit or whatever.鈥

On Facebook, W5 found profile pages openly promoting the sexual objectification of children and teens. Two of these pages 鈥 鈥淛ailbait Teens鈥 and 鈥淪exy Teen Selfies鈥 鈥 were full of photos scooped up unknowingly from kids鈥 personal sites and shared online.

70 per cent of 鈥渇riends鈥 are total strangers on Facebook

As a test, W5 created its own fake profile page on Facebook, claiming to be a 13-year-old girl living in Ontario. The newly-created profile featured one photo and included a variety of favourite teen movies, music, and books.

Next, the producers picked two Ontario high schools, identified through Facebook鈥檚 鈥淎bout鈥 filter and sent out 140 friend requests to students.

Within minutes one 14-year-old boy accepted the friend request. With one friend, many more quickly followed. In just four hours, the number had grown to 40 kids accepting the friend request.

Within a week, 96 of the 140 requests had been accepted. By the time W5鈥檚 one-week test was completed 70 per cent of the high school students we鈥檇 reached out to friended a total stranger online.

Internet child safety advocate Sandy Garossino told W5 that she thinks social media companies are not doing enough to keep children and teens safe.

The former Crown prosecutor formed the Red Hood Project in Vancouver to demand online social media companies redesign their sites to be safer for young people.

鈥淵ou couldn鈥檛 design a more perfect environment for predators and malicious individuals to damage and harm children. And there is virtually no consciousness at the corporate level, that that needs to change,鈥 said Garossino.

W5 contacted Kik, Omegle, Instagram and Facebook for information about their policies to prevent fake online profiles created for the purposes of luring children and teens. Only Facebook responded, insisting that they take the issue of child safety seriously.

Facebook鈥檚 Canadian corporate communications officer Meg Sinclair says the company operates under California law, which is required under that state鈥檚 Online Protection Act, to allow only those aged 13 or older to create a profile.

Sinclair acknowledges that some people do create fake profiles, they are removed immediately as soon as the company is made aware of them. Other preventative features include default settings for teens.

鈥淧rivacy settings on all posts made by 13- to 17-year-olds is set to 'friends only' by default,鈥 wrote Sinclair in an e-mail, describing settings that prevent strangers from automatically having access to private information.

鈥淚 think this goes back to the importance of education around sharing responsibly and exercising the same safety practices online that people would use offline - not talking to strangers, not accepting friend requests from people you don't know),鈥 she wrote.

Informed of the pages 鈥淛ailbait Teens鈥 and 鈥淪exy Teen Selfies which W5 found online, Facebook acted quickly, finding that they violated their 鈥渃ommunity standards鈥 and removing them from the site.

Eric鈥檚 world

Eric said he has learned a valuable lesson about online safety. It鈥檚 one reason why he agreed to speak openly about the experience of being targeted by an online predator.

鈥淚t was the farthest thing from my mind that I wanted to openly speak about this. But I think now that I went through all the court case, there were like 50 other boys that had come out and said, Ashley Matthews had talked to them in the same manner.

鈥淚 felt at that point that it was like a responsibility of mine to try and help other people that were affected by either him or being affected by other people. If it is happening to you, it鈥檚 not your fault. You鈥檝e done nothing wrong. It鈥檚 the person that has done it to you, it鈥檚 their fault. And like I know it will be hard to come out and talk about it but in the long run like it鈥檚 going to help hundreds of people.鈥